Streetwise Sales has been appointed as the exclusive East Coast sales representative for a group of Italian music and audio brands distributed in the United States by Music Connections USA. Coverage includes all East Coast territories from Maine through Florida, as well as Puerto Rico.
Music Connections USA is the official U.S. distributor for Montarbo, Eko, M-Live, and Orla, representing a diverse portfolio spanning professional audio, guitars, digital pianos, and live performance technology.
Founded in Italy and part of the RCF Group, Montarbo has been designing and manufacturing professional sound systems for decades and is widely respected across Europe for its influence on the portable PA and live sound market. The brand is known for dependable, road ready systems used by musicians, venues, and production companies.
Eko, established in 1959, is one of Italy’s most historic guitar manufacturers, with a legacy spanning electric, acoustic, and classical instruments. For generations, Eko guitars have been part of Italian music culture, combining traditional craftsmanship with accessible, player focused design.
Orla specializes in digital pianos designed in Italy for home and stage use, with a strong emphasis on authentic feel, sound quality, and refined presentation. The brand is well established in European markets for instruments that balance musical realism with intuitive operation.
M-Live develops performance and accompaniment technology for live musicians, offering tools that streamline playback, sequencing, and live control. Designed in Italy, M-Live products are widely used by solo performers and bands seeking flexible, reliable performance solutions.
Together, these brands represent a balance of heritage and innovation rooted in Italian design and musical tradition.
“We’re excited to represent these unique brands and support their continued growth across the East Coast,” said Amos Damon, Principal of Streetwise Sales. “Montarbo and Eko carry deep roots in Italian music history, while Orla and M-Live bring modern tools that resonate with today’s musicians. It’s a lineup built on both legacy and relevance.”
Streetwise Sales will support sales development, dealer relationships, and regional market coverage throughout the East Coast.
Dealers interested in Montarbo, Eko, Orla, or M-Live can contact their Streetwise Sales representative for more information.
